RJR Olympic Coverage Good for Brand Jamaica- Leon Mitchell
Leon Mitchell, Assistant General Manager, Marketing, Sales and Promotions, at the Jamaica National Building Society (JNBS), says the RJR Communications Group’s initiative to broadcast live from London during the 2012 Olympics will go a far way in building ‘Brand Jamaica’ and developing stronger partnerships with the Diaspora.
JNBS is partnering with the broadcasting company, which launched its “Pure Gold” coverage plans at its headquarters on Lyndhurst Road in Kingston. Under this initiative, Television Jamaica will broadcast its flagship “Smile Jamaica” morning programme and provide 90 minutes of commentary and analysis about the Games from London, on a daily basis in July and August.
TVJ has also partnered with foreign television broadcast companies to create and supply Jamaican content about the country’s involvement in the London 2012 Summer Olympic Games to television stations on three continents, 22 countries in the Caribbean and London, England.
“The television coverage of Smile Jamaica from the UK will provide a platform from which we can see ourselves and millions of other peoples around the globe can see us!” Mr. Mitchell told advertisers and RJR Group personnel who gathered at Broadcast House in Kingston for the announcement of the coverage plans.
The JNBS Assistant General Manager said that Jamaica National is already assisting a TVJ crew in the United Kingdom gathering content for features which will be broadcast during the Summer Games.
“The JN, in partnership with the Meet Jamaica Initiative, welcomes this association with TVJ’s coverage of the London 2012 Olympic Games, and the hosting of its flagship programme, Smile Jamaica, from the United Kingdom, this summer. Indeed one could almost call the show, “Meet Jamaica on Smile Jamaica,” Mr. Mitchell quipped.
Gary Allen, Managing Director of the RJR Communications Group, commented that the broadcasting company’s coverage of the event and its new partnerships is a “special development.”
“The channels are very excited about the collaboration. Olympians we have met in London want to be involved in our coverage and businesses are seeing the opportunities of engaging with TVJ and reaching the UK, Europe, African, the US, 22 Caribbean countries and Jamaica. It is a massive reaching out by TVJ in an area of activities where Jamaica and TVJ have excellent track records,” he said.
The RJR Group will also feature several track and field events in the build up to the Olympics, including the CARIFTA Games, the JNBS/JAAA International Invitational Meet, IAAF World Junior Championships and IAAF Diamond League Series.